Whether you have a local real estate business or you operate mostly from a website, one of the biggest issues you may be dealing with is how to advertise. With so many real estate businesses and options out there, you will have to catch the attention of people who are looking to buy or sell their home. Radio and television ads can be expensive, and Internet pop-up ads are largely ignored by those who use the Web. However, there is a cost-effective solution. By hiring a virtual assistant who has experience with social media, you can reach a larger audience and expand your business without spending any money on advertising.Social Media and Your Real Estate Business’ GrowthBusinesses that have taken advantage of social media are, on average, more successful in their advertising, according to several prominent business websites. When a business uses websites such as Twitter, Facebook, and Tumblr, they are able to reach a wider audience. A real estate virtual assistant who is proficient in creating social media profiles for your business will not only garner more customers for your business but also allow you to contact a more diverse customer base without spending extra revenue.These individuals will increase your real estate’s business profits and customers in two ways:• A virtual assistant will build effective and informative profiles about your real estate business on a number of social media websites. Once these profiles are created, your assistant will use them to increase your online presence. Unlike annoying pop-up ads, these profiles and businesses pages will offer your potential customers a landing site where they will learn more about your business. By offering people access to these pages, they are much more likely to want to learn more about it as opposed to seeing the company name on a pop-up ad. In addition, many savvy Internet users have found ways to permanently disable these ads, making them useless.• Virtual assistants who understand social media understand how to drive more customers to your site by displaying your real estate business’ profile to a targeted audience. After all, there is probably a small percentage of people who are looking to buy and sell a home online, and these are the people you must connect with if you hope to make a profit. Your assistant can focus on link building, which will display your social media page on other real estate pages that have a high rate of visibility. Once your business starts to gain followers, you can have your assistant maintain your page with helpful information, tips, and even contests for loyal followers.A real estate virtual assistant can help your business grow through social media. Many businesses have increased their profits by making a more personal connection with their customers, and your business shouldn’t have to be the exception. By hiring a social media assistant, you can broaden your customer base and improve relations with the customers you already have.
Russia is in the news more and more these days as, under Vladimir Putin’s (and now Dmitry Medvedev’s) leadership, Russia is slowly recovering from the fall of the Soviet Union, and the basket case days of Yeltsin’s leadership in the 1990s.Although Russia may not be heading in the democratic direction that many in the West would like (in fact, it seems to be heading towards a semi-autocratic state, in which business interests are paramount) Russia is one of the world’s fastest growing economies. Although not all sectors of its economy are firing on all cylinders, it’s vast oil and mineral resources have brought a great deal of wealth into the country, giving the Russian leadership and people new vigor. This in turn has led to confidence on the international stage, and a realization that they no longer need to back down in international disputes – even when they turn violent. Witness the August 2008 war in Georgia, for example.If you follow international affairs, or are involved in international business or investing, it is becoming more important than ever to make sure that you keep on top of the latest Russian news. And happily, as the web matures, it is becoming easier and easier to do that, even if you don’t speak a word of Russian.There are plenty of great English-language Russian news sites out there, in several different categories.State backed Russsian news agencies like Interfax and RIA Novosti act as one of the best sources of real time news coming out of Russia. They publish many stories per day, on a similar model to Western news agencies like the Press Agency or Reuters. Being state backed they are open to accusations of bias, however, in my experience they’ve usually proved quite reliable.Also based in Russia are newspapers like Pravda and the Moscow Times, both of which have English language internet news sites. Pravda tends towards the sensationalist, and pro-Russian, whereas the Moscow Times is aimed at expats. It tends to be more sober in its coverage and places more emphasis on business news, but has a clear pro-Western bias.The big US and European newspapers also cover Russia, as you’d expect. The New York Times and the Guardian, for example, both have a page on their websites dedicated to news stories from Russia. Each, as you’d imagine has its own biases, and the coverage of Russia is often critical.An emerging trend is the growth in specialist news sites covering Russia – often focusing specifically on the lucrative business market. Two good examples of this kind of site are Business News Europe (which also covers emerging markets in Eastern Europe) and Marchmont News, which covers regional business news.
Social media marketing is perhaps one of the hottest topics over the Internet, every company whether big or small is doing social media for their business. The returns that they are tremendous but it takes a lot of efforts to reach that stage, after all “Rome was not built in a day”. Social media marketing comes at a cost and one requires a good effective strategy and plan to implement good ROI. Here are some of the most distinctive steps given by the experts to make your social campaign heard all over and also give successful resultsa. Learn how the social media marketing worksMillions of websites are present over the web and everyone is doing their wee bit to make their sites popular or get heard or start getting investments. Online resources are available for free that multiplies your knowledge and help you to implement it in your business. Educating yourself is one of the best investments you can make; the more you dig deeper into it, the more the benefits you gain. There is always something to learn on the Internet.b. Listening to your customersSocial networking platforms are meant to be social, to connect and to engage your audiences. One of the most important and powerful means to get attention is first by giving attention. Give the best to your customers by making optimum use of these platforms through the means of customer service. There are varied influencers marketing ideas that can even help to induce your audiences.c. Being consistent, through automationTechnological developments always bring some benefits to the final users. Smart automation is in that helps to set processes and achieve results faster. Social media requires a lot of consistency. If a social marketing person is helping develop brands name then he should be consistent with their postings. It helps to make that perfect impression on your audience.d. Customer engagementCustomer engagement is perhaps the ultimate goal of companies wanting to make their social presence and become popular. Actively engaging your audience is an important step towards making your customer trust your brand. Give your users some food for thought by delivering the content that they are looking for.e. Track the resultsAfter doing regular social media postings, interactions through social networks, making use of varied marketing tool, it’s now time to get your results. Online assessment tools are available that helps to measure your results and performance. It is highly important to lay out clearer goals that will help you determine if your social media efforts are really giving returns or not. The data analysis will give an idea, as to what changes can be made to achieve the results.Optimizing of social media strategy is highly important since it helps to regularly keep tab on the strategies being used. If some strategy is not working, it clearly shows in data analysis, quick improvements in strategy and implementation helps to achieve organizational social media goals. Effective social media marketing gives tremendous results but one has to be consistent in delivering content that users are looking for and also engage them to make your campaign successful.