Whether you have a local real estate business or you operate mostly from a website, one of the biggest issues you may be dealing with is how to advertise. With so many real estate businesses and options out there, you will have to catch the attention of people who are looking to buy or sell their home. Radio and television ads can be expensive, and Internet pop-up ads are largely ignored by those who use the Web. However, there is a cost-effective solution. By hiring a virtual assistant who has experience with social media, you can reach a larger audience and expand your business without spending any money on advertising.Social Media and Your Real Estate Business’ GrowthBusinesses that have taken advantage of social media are, on average, more successful in their advertising, according to several prominent business websites. When a business uses websites such as Twitter, Facebook, and Tumblr, they are able to reach a wider audience. A real estate virtual assistant who is proficient in creating social media profiles for your business will not only garner more customers for your business but also allow you to contact a more diverse customer base without spending extra revenue.These individuals will increase your real estate’s business profits and customers in two ways:• A virtual assistant will build effective and informative profiles about your real estate business on a number of social media websites. Once these profiles are created, your assistant will use them to increase your online presence. Unlike annoying pop-up ads, these profiles and businesses pages will offer your potential customers a landing site where they will learn more about your business. By offering people access to these pages, they are much more likely to want to learn more about it as opposed to seeing the company name on a pop-up ad. In addition, many savvy Internet users have found ways to permanently disable these ads, making them useless.• Virtual assistants who understand social media understand how to drive more customers to your site by displaying your real estate business’ profile to a targeted audience. After all, there is probably a small percentage of people who are looking to buy and sell a home online, and these are the people you must connect with if you hope to make a profit. Your assistant can focus on link building, which will display your social media page on other real estate pages that have a high rate of visibility. Once your business starts to gain followers, you can have your assistant maintain your page with helpful information, tips, and even contests for loyal followers.A real estate virtual assistant can help your business grow through social media. Many businesses have increased their profits by making a more personal connection with their customers, and your business shouldn’t have to be the exception. By hiring a social media assistant, you can broaden your customer base and improve relations with the customers you already have.