Social media marketing is perhaps one of the hottest topics over the Internet, every company whether big or small is doing social media for their business. The returns that they are tremendous but it takes a lot of efforts to reach that stage, after all “Rome was not built in a day”. Social media marketing comes at a cost and one requires a good effective strategy and plan to implement good ROI. Here are some of the most distinctive steps given by the experts to make your social campaign heard all over and also give successful resultsa. Learn how the social media marketing worksMillions of websites are present over the web and everyone is doing their wee bit to make their sites popular or get heard or start getting investments. Online resources are available for free that multiplies your knowledge and help you to implement it in your business. Educating yourself is one of the best investments you can make; the more you dig deeper into it, the more the benefits you gain. There is always something to learn on the Internet.b. Listening to your customersSocial networking platforms are meant to be social, to connect and to engage your audiences. One of the most important and powerful means to get attention is first by giving attention. Give the best to your customers by making optimum use of these platforms through the means of customer service. There are varied influencers marketing ideas that can even help to induce your audiences.c. Being consistent, through automationTechnological developments always bring some benefits to the final users. Smart automation is in that helps to set processes and achieve results faster. Social media requires a lot of consistency. If a social marketing person is helping develop brands name then he should be consistent with their postings. It helps to make that perfect impression on your audience.d. Customer engagementCustomer engagement is perhaps the ultimate goal of companies wanting to make their social presence and become popular. Actively engaging your audience is an important step towards making your customer trust your brand. Give your users some food for thought by delivering the content that they are looking for.e. Track the resultsAfter doing regular social media postings, interactions through social networks, making use of varied marketing tool, it’s now time to get your results. Online assessment tools are available that helps to measure your results and performance. It is highly important to lay out clearer goals that will help you determine if your social media efforts are really giving returns or not. The data analysis will give an idea, as to what changes can be made to achieve the results.Optimizing of social media strategy is highly important since it helps to regularly keep tab on the strategies being used. If some strategy is not working, it clearly shows in data analysis, quick improvements in strategy and implementation helps to achieve organizational social media goals. Effective social media marketing gives tremendous results but one has to be consistent in delivering content that users are looking for and also engage them to make your campaign successful.